Online Marketing

What is Online Marketing?

Internet Marketing is application of Internet and related innovations to attain the organization's marketing goals.

Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, offer info to prospective clients and to reach various geographical regions and niche markets.

CONSUMER focused marketing is the key for success of any company. Concentrating on consumer needs and wants will help an organisation to satisfy really to thrill its consumers more effectively and efficiently. Due to the fact that getting a new client is expensive than keeping the existing consumer, Building close relationships and retaining existing customers is really crucial.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really crucial.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet surfers use online search engine to discover brand-new websites. Research reports show that most of online purchases stem from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

Email is the most popular online activity. According to the research study findings 96% online users use E-mail. E-mail marketing can be utilized to drive sales, offer customer care and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is run the risk of totally free and cost efficient advertising because you pay just for performance.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not acceptable banner advertising still thinks about as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be used to get the word out about your business amongst the target audience. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of information about brand-new websites. Hotmail is among the very first examples of Viral Marketing.

Publicity

Publicity has to do with developing awareness, developing trust and reliability. Online press release distribution plays the primary function in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers use search engines to find brand-new sites. Email marketing can be used to drive sales, provide consumer service and to develop close relationships with the consumers. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.